project scope.

The York Symphony Orchestra’s 76 professional instrumentalists, led by renowned conductor Lawrence Golan, create rich musical experiences for every taste. From the creatives that will be seen front and center from performance to performance to those working behind the scenes, their people are committed to excellence and bringing inspirational live orchestral music to York, PA. YSO strives to build deeper connections in their community by sharing the artistry, expertise, and music we love!

Striving to match the elite nature of their symphony and music, this website redesign was a complete overhaul of its past existence that was marked by extremely slow load times and an unappealing aesthetic. Not only having enhanced performance, their new website is a seamless weaving of a stronger visual presentation and powerful brand messaging. Determined through an intense brand exploration, inspiration was drawn from the perseverance and jovial nature of Ida Garten. The curvature of the layout is a direct echoing of the logomark. Bold contrasting fonts paired with dramatic imagery propels their new brand message forward.

Credit: Content Integration Assistance by Emily Perez (Page Header Design). Content and Messaging by Melissa Fritchey.


Creative Direction, ​Web Design, WordPress, Divi, Mobile Responsiveness, CSS Customization

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 I genuinely love collaborating with new clients to bring to life their visions. Share your project details with me if you are interested in creating magic together and we can get started on your next big idea.