Since 1889, Weavers of Wellsville has been a family-owned manufacturer of legendary meat products in York County, PA that are memorable for their traditional flavors and characterized by a time-tested process of a simpler time.
With this redesign, it was extremely important to draw inspiration from their storied past, but still create a fresh modern take on the meat industry. The goal was to find balance between white space and imagery to showcase their product photos. By combining slab serif headers and organic border textures, I was able to embody the historical nature of their logo through bold choices. While there are small splashes of red and blue, it was a conscious decision to revive the color palette by using the meat they are famous for as the source.
Web Design, WordPress, Divi, Mobile Responsiveness, CSS Customization