Smith Land & Improvement Corporation is a real estate development with the goal to create meeting places for business, community, family and friends, and a gateway for everyone to be stronger, healthier neighbors in Central PA. Reflecting this mission and inspired by their preexisting logo, the website redesign was marked by the transition to a visually stronger experience with more imagery to build community familiarity. It exhibits a continuity in typography and splashes of color that echo their logo. The primary goal was to showcase their properties in hopes of attracting new stores. Bearing that in mind, the website was built with a strong foundation for paid Google ad campaigns.
Upon completion of the initial design, I have continued to optimize the user experience by updating the layout to improve navigation and conversion based on analytics.
Web Design, Optimizations, WordPress, Divi, Mobile Responsiveness, CSS Customization