project scope.

PANO stands for the Pennsylvania Association of Non-Profit Organizations. At Higher Information Group, we proposed the logo concept I created to revitalize the brand with vibrancy and energy. I explored a combination of color palettes that would complement the bold font choice. Along with the conceptual logos, I also designed a website mockup concept that embodied the new aesthetic approach of these logos and pulled inspiration from the font and colors. The idea behind all of the conceptual work was the overarching themes of thrive & grow.