Mom’s House of Lancaster is a nondenominational center that empowers single mothers to complete their education and find meaningful and gainful employment. The goal was to create an identity that conveyed this mission. The simplicity of the logo was intentional to empower mothers and convey that the future still holds endless opportunity. The brand guidelines book was created to outline the usage and meaning of the new logo. The colors blending together in a gradient was meant to bring forth a feeling of balance and harmony. The Legacy Blue represents independence and dignity, while Majestic Magenta signifies stability, strength, prosperity and ambition.
By uniting all of these new elements, I used these as a basis for creating a homepage mockup that would eventually serve as the creative direction for a full redesign that a fellow designer completed.
Branding, Logo Redesign, Booklet Design, Website Mockup Concept