project scope.

​IBA Insurance is an Independent Insurance Agency representing many different companies for your insurance needs. Their goal is to educate and service the Central Pennsylvania community and throughout the state of Pennsylvania. Through their independence, they strive to educate the community on the best options for their insurance needs.

Intended to be a simple website migration from their previous hosting providers to our hosting platform, this project quickly turned into a pivot situation. Their previous providers did not allow for the theme to be transitioned to another provider due to legalities, so it became an opportunity to redesign the website, condense it down to a stronger landing page supplemented by a few internal pages, and focus more heavily on lead generation and mobile responsiveness. Through the use of corresponding colors and aesthetic decisions, the new website better aligned with the preexisting branding and logo. Consistency with border radius across elements served as an echoing of the logo and a way to communicate relatability and trust through softness.

Credit: Content Integration Assistance by Emily Perez.