project scope.

Building Bridges strives to achieve growth through equine assisted activities for veterans and their families, as well as those suffering from trauma, loss, or struggling with cognitive and emotional challenges..

With their website redesign, it was crucial to modernize it and communicate this philanthropic mission. The color palette was chosen to mirror veterans, who are their primary clients. Incorporating brown overlays throughout the design was intentional to convey steadfastness, dependability, stability, and health. The images of their actual clients were used to bring focus on the human element as well as the true relationships that they build with real survivors. Overall, the new website was designed to represent a safe place to grow through inviting typography, breathability, and relatable colors.