project scope.

​Barbizon PA is modeling and acting school with the mission of preparing their students for careers in the modeling industry, healthy personal development and building self-confidence. Their mantra is “Let Your Star Shine” and that motif was the inspiration for this website redesign.

Rather than rely on stock imagery, it was important to incorporate the powerful photographs of their students to propel this website to another level. The layouts were constructed with these images as the focal point and pink intertwined throughout them as a reflection of their recognizable identity. Bold font choices coupled together invoke the lights, camera, action feel of the modeling and acting world. Through the streamlining of the form functionality, it was a priority to strive for lead generation as an end result.