project scope.

The Art Association of Harrisburg promotes and encourages the visual arts through art exhibition, education, and enriching the wellbeing of the local community.

Throughout this redesign of their membership brochure, it was important to keep this mission in mind while making it a work of art in itself. It is an example of bold typographical exploration that is reflective of historical art periods. I played with the relationship between color and type and how they work together. Although the splashes of orange and red as well as monochromatic images add interest in the design, the large A serves as the focal point and provides the basis for the rest of the compositional layout. This design was pre-rebranding (which will be evident in some my other portfolio pieces).