project scope.

After assisting with the rebrand process, I was tasked with designing their Summer Soiree brochures two years in a row. The Art Association of Harrisburg’s Summer Soirees are their other primary source of fundraising that benefits their cultural programs.

These brochure designs were a direct reflection of the new direction they had taken in their identity. The cool tones of teal and gray were more subtle than their previous warm color palette. The two brochures showcase a progression of design. There are similarities in typographical choices, but the shapes utilized and compositional structure are varying while still staying true to the design principles of repetition, proximity, and focal points.